Would you believe me if I told you that what happens after the show is probably MORE important than what actually happens at the show? Here are some tips that we feel will help you make the most of your follow-ups!
#1- Contact prize winners asap. You don’t them to forget about you! Kill two birds with one stone and conduct your follow up with the winner at the same time. Are they interested in booking? Would they like a consultation? Ask them for their opinion on the event, and about your product/service in particular.
#2- Contact anyone who expressed interest at the event first. Maximize your time with the most promising leads first. Keep in mind that they saw a lot of vendors that day, so you might have to remind them who you are and what you do. Bonus points if you remember if they were interested in booking, buying, signing up, etc. If possible, use the phone for these follow-ups.
#3- Contact everyone else. You might be surprised who is actually more interested than they seemed, those events can be overwhelming for attendees too! I would suggest using email for these follow-ups though, so people who aren’t interested don’t feel tele-marketed.
#4- Grow your mailing list. I suggest only adding people who have given you permission to do so (this is why I suggested adding that info to your ballots!) Email newsletters are a great way to stay at the top of everyone’s minds. If your company doesn’t offer one for you, or if you are self-employed, I suggest getting one going (I’ve had great success with MailChimp, and depending on the size of the list, it could easily be free!)
#5- Re-book! If you enjoyed a successful event, re-book it as soon as possible. Often these events fill up very quickly, so reserve your spot!
There you have it, the last in the series! If you have any follow-up tips to add, we’d love to hear them!
This is the final post in our Tradeshow Success Series!